On April 4, 2007, MSNBC radio host, Don Imus, made a racial slur directed towards the Rutgers University women’s basketball team. He referred to the women on the team as “rough girls” in reference to their tattoos, and also called them “nappy-headed-hos.” Imus, known for his abrasive style and crude comments, is a popular radio host and member of the National Broadcasters Hall of Fame. Even though part of Imus’ popularity is a result of his sarcasm and crudeness, this particular incident was seen by many as crossing the line. Before the day was over several major news organizations had released transcripts of the morning episode. The public response was not a favorable one towards Imus. MSNBC, as well as Imus, were scrambling to save face.
Throughout the controversy, the mainstream media’s view of Imus’ remarks were generally negative. Most headlines referred to Imus’ comments as racist, as well as sexist. Many in the media felt the radio host should not just be suspended, but fired. Most articles focused on Imus’ history of reoccurring offensive remarks and stated his most recent, distasteful comment came as no surprise. Audio clips of Imus’ early morning talk show comments were released and put on YouTube.
Most bloggers weren’t too fond of Imus’ remarks either. They were generally all disgusted by the radio host’s comments and also felt his suspension wasn’t harsh enough of a punishment. Al Roker openly stated on his blog that he opposed Imus’ return, and Steve Capus, president of NBC news, said the comments were “deeply hurtful to many people.” After reading several blogs, it’s easy to conclude that the public thought Imus was a racist with a distasteful sense of humor who got off easy with a two-week suspension.
Personally, I believe Imus dealt with the situation in a professional manner. He made a formal on air apology to his audience as well as the Rutgers University women’s basketball team. Considering the circumstances, I would have handled the situation in the same manner. After making such rude and offensive comments, the best plan of action is to address the situation, admit your mistakes, and accept responsibility for your actions.
